FILUTOWSKI EYE INSTITUTE
Helping Central Florida See What Matters Most
For more than three decades, the Filutowski Eye Institute has been changing lives through world-class vision correction. Founded by Dr. Konrad Filutowski in 1990, the practice has grown from a single office in Daytona Beach to a multi-location organization recognized as a leader in LASIK, cataract surgery, and advanced vision correction procedures throughout Central Florida. Today, the institute has performed more than 225,000 procedures and continues to pioneer new technologies and techniques in ophthalmology.
Studio Vald partnered with the Filutowski Eye Institute to develop integrated marketing campaigns designed to connect with prospective patients on an emotional level. Rather than focusing solely on procedures, our work centered on the life-changing benefits of improved vision through campaign concepts such as “Celebrate 2020 with 20/20 Vision,”"See What You've Been Missing," "Make Your Next Pair of Glasses Your Last," and "The Only Thing You Should Be Looking For Is Your Sunglasses."
Facebook/ Instagram Carousel
Our team developed campaign messaging and creative concepts across multiple channels, including:
Digital banner advertising
Email marketing and e-blasts
Print advertising
Website and landing page copy
Social media campaigns
Video concepts and scripts
Patient storytelling
Brand messaging and creative strategy
The result was a fully integrated campaign platform that celebrated the freedom, confidence,
and joy that come from seeing the world more clearly.
Key Takeaway
Great healthcare marketing isn't about procedures. It's about helping people imagine a better life.
At the Filutowski Eye Institute, that means helping patients rediscover sunsets, grandkids' smiles, and the simple pleasure of waking
up and seeing the world clearly.
Landing Page
Web Banners
Email Campaign
