Royal Caribbean – Campaign Landing Pages Design
Royal Caribbean needed high-converting landing pages for the WOW campaign to promote travel experiences across multiple platforms, including Fodor's Travels, USA TODAY, and Travel Weekly. StudioVald designed responsive, visually engaging landing pages tailored for each platform while maintaining brand consistency.
Client & Role:
Client: Royal Caribbean
Sector: Travel & Hospitality
Role: Landing Page Design, UX/UI, Creative Direction
Year: 2013
The Challenge:
Campaign pages needed to capture attention, convey key messaging quickly, and drive conversions. Each platform had unique layout requirements and audience behaviors, making design and brand alignment a challenge.
Our Approach / Solution:
Research & Platform Analysis: Reviewed audience behavior on each platform and best practices for high-converting landing pages.
Design & UX: Created visually compelling layouts that guided users to take action (book trips, subscribe, or learn more).
Responsive Design: Optimized pages for mobile, tablet, and desktop across all partner platforms.
Brand Alignment: Ensured consistency with Royal Caribbean’s visual identity, typography, and messaging.
Results / Metrics:
+28% average click-through rate across campaigns
+22% increase in campaign-specific bookings
Positive feedback from internal marketing teams and platform partners
Looking to create campaign landing pages that drive results like Royal Caribbean?
