EDUCATION BRANDING VIDEOS & WEB

SchoolMint and its subsidiary Hero operate in the competitive EdTech space, but their brand presence told a different story than the one their products deserved. Both platforms, SchoolMint, as a student enrollment solution, and Hero, as a student behavior and attendance tool for K-12 schools, were functionally strong but emotionally flat. The existing branding lacked heart, failing to connect with the educators, administrators, and families who depend on these tools every day.

The challenge was clear: take an emotionless brand and transform it into something people could feel, believe in, and rally behind.

For SchoolMint, we built the identity around "Bright Years Ahead", an optimistic, purpose-driven narrative rooted in the belief that innovation and technology can create brighter, more sustainable futures for public school districts, charter schools, and the families they serve.

For Hero, a more playful "Be the Change" became a personal call to action, grounding the brand in the daily work of improving student behavior, boosting attendance, and reshaping school culture through positive reinforcement. What had been a cold, transactional brand experience became an emotional connection, a promise to educators and students alike.

The results speak for themselves: following the rebrand, SchoolMint and Hero's reach grew to over 12 million students and 17,000 schools across the United States, proving that when a brand finds its voice, people listen.