Rebranding Care for a New Generation

Project Overview

Miami Jewish Health Systems, formerly Miami Jewish Home for the Aged, needed a brand identity that reflected the full scope of its mission, services, and future. The organization had evolved beyond its legacy name, serving people of all ages through programs designed to help them live longer, healthier, and more enriched lives.

StudioVald helped lead an award-winning rebrand that gave Miami Jewish Health Systems a more modern, comprehensive, and emotionally resonant presence.

Concept and Creative Direction

The challenge was to reposition a respected legacy organization without compromising the trust, warmth, and compassion at the heart of its identity.

StudioVald began by researching market trends, audience perceptions, and competitive positioning, then developed a brand strategy to expand awareness and increase visibility for the organization’s mission. The work came to life through website design, collateral, brand messaging, and marketing materials, creating a clearer, more unified expression of Miami Jewish Health Systems.

Outcome

The rebrand helped maximize exposure for Miami Jewish Health Systems while supporting the organization’s mission to help people of all ages enjoy longer, healthier, and more enriched lives.

The work earned a Gold ADDY Award in 2010 and was recognized with the Best Non-Profit Brand Award by TopNonProfits.com.

Role

Brand strategy, research, rebrand development, website design, collateral development, campaign messaging, and creative direction.