FURY by Crocs — Fear The Gear Campaign
The goal was to create a bold visual campaign that would communicate the product's strength, lightness, and modern character — while capturing the attention of a performance-driven audience.
Client & Role
Client: FURY by Crocs
Sector: Sports & Lifestyle
Role: Creative Concept, Visual Campaign Design & Execution
Year: 2008
Campaign Execution
The campaign launched with a full-page and full spread featuring a meteor crashing near a frozen lake. From this impact, the hockey equipment transforms into a robotic figure that begins skating across the ice — a visual metaphor for power, speed, and competitive edge.
This cinematic sequence allowed the product to be presented in an unexpected, memorable way while reinforcing its performance-focused identity.
FURY by Crocs Fear The Gear campaign full-Spread ad
Outcome
The Fear The Gear campaign successfully captured attention through imaginative visual storytelling and reinforced
FURY by Crocs as a bold, forward-thinking brand in the hockey equipment space.
Creative Credits
Concept & Art Direction: StudioVald
Visual Design & Execution: StudioVald
Photography: Peter Vald
