NYC Department of Health | Public Awareness Poster Campaign

Project Overview

In response to the epidemic of school shootings, StudioVald developed a graphic-driven poster campaign for the New York City Department of Health aimed at raising awareness within NYC public schools through visual storytelling rather than statistics.

Concept & Creative Direction

Rather than relying on bullet points or data-heavy messaging, the campaign focused on a single, powerful visual metaphor designed to engage viewers emotionally and intellectually. The objective was to communicate urgency and awareness through imagery that would stop people, provoke thought, and remain memorable.

Outcome

The campaign delivered a clear, impactful message through minimal means, demonstrating the power of visual metaphor to communicate complex social issues and create lasting awareness.

Role

Concept development, art direction, and visual campaign design