VISIT FLAGLER
Helping Travelers Take the Next Exit
Challenge
Nestled between St. Augustine and Daytona Beach, Palm Coast and the Flagler Beaches faced a familiar challenge: how do you stand apart when your neighbors are household names?
The destination offered everything today's travelers increasingly seek—uncrowded beaches, miles of scenic trails, eco-adventures, waterfront dining, and a laid-back coastal lifestyle—but needed a compelling way to bring those experiences together under one memorable story.
The Idea: Trails, Tides, and Laid-Back Vibes.
More than a tagline, the campaign became an invitation to slow down and experience a different side of Florida. It celebrated the destination's natural beauty and positioned Palm Coast and the Flagler Beaches as a place where visitors could reconnect with nature, family, and themselves.
Our Role
Studio Vald team members developed the campaign tagline and crafted destination messaging that unified the area's outdoor assets, culinary experiences, and easygoing personality into a cohesive brand platform.
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I-95 Billboards
Email Marketing
Facebook and Instagram
Digital Advertising
Video Content
Banner Campaigns
Visitor Guide Copy
Website Content
Destination Storytelling
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Website traffic increased from approximately 1,500 daily sessions to nearly 5,200 within the first month—a 237.4% increase.
Email campaigns generated more than 375,000 impressions.
Achieved a 25.7% email open rate.
Generated more than 9,000 clicks.
Expedia Travel Group placements produced more than $51,800 in direct bookings.
Why It Matters
The success of "Trails, Tides, and Laid Back Vibes" demonstrates the power of destination storytelling. Travelers don't choose destinations because of a list of amenities. They choose places that make them feel something.
Palm Coast and the Flagler Beaches proved that with the right message, even the quietest destinations can make a lasting impression.
