Turning Quiet Coastal Charm into Competitive Advantage

Punta Gorda and Englewood Beach offered something many Florida destinations could only promise: space to breathe, water in every direction, abundant wildlife, uncrowded beaches, relaxed coastal communities, and the kind of natural beauty that still felt personal.

The challenge was to help the destination stand apart from Florida’s more crowded vacation spots by leaning into what made it different.

The “Pure Florida” platform positioned the area as a more secluded coastal escape, centered on outdoor discovery, harborfront beauty, open waterways, local flavor, and authentic natural experiences.

StudioVald helped translate discovery insights and brand strategy into destination messaging, campaign direction, taglines, and visitor-facing copy, giving the brand a clearer voice and a stronger competitive edge.

The work came to life across the brand platform, print, visitor guide, digital banners, social video, travel advisor advertising, dining promotions, sports event ads, vacation rental messaging, and destination marketing materials.

From beaches and boating to wildlife, trails, dining, and laid-back coastal charm, the campaign turned the destination’s quieter side into its greatest strength.

The results demonstrated the power of a focused destination story. Since launch, the destination has seen a 122% increase in tourism tax revenue, record economic impact, and visitor growth approaching one million annually.

For Punta Gorda and Englewood Beach, Pure Florida was more than a tagline. It became a promise that the Florida people still hope to find.